Wickford Village Branding
Celebrating the history of a quaint seaside village in Rhode Island.
THE HUSSEY BRIDGE
Wickford Village was known a safe haven for Newport citizens escaping the British occupation of their seaport town during the Revolutionary War. The Hussey Bridge is a key element in the visual skyline of Wickford Village.
The hurricane of 1938 caused a rebuild project that in time became the over commercialized clutter that is North Kingstown today.
THE CLUTTER
THE HUSSEY BRIDGE
Wickford Village was known a safe haven for Newport citizens escaping the British occupation of their seaport town during the Revolutionary War. The Hussey Bridge is a key element in the visual skyline of Wickford Village.
BRIDGE TO CREATIVITY
The town is home to several trendy artisan shops, locally owned restaurants, as well as the home of the Wickford Art Festival which brings about 100,000 visitors to this creative little corner of Rhode Island every year.
The town is home to several trendy artisan shops, locally owned restaurants, as well as the home of the Wickford Art Festival which brings about 100,000 visitors to this creative little corner of Rhode Island every year.
BRIDGE TO CREATIVITY
THE BRAND
Wickford Village now and always has been an escape from the surrounding chaos. Providing a tranquility that breeds creativity.
SUBTLE "W" MONOGRAM
WATER
BRIDGE
SUBTLE "W" MONOGRAM
WATER
BRIDGE
THE TYPOGRAPHY
Rhode Island's State Slogan is "Discover beautiful Rhode Island". It emphasizes the hidden gem factor of Wickford Village and draws people into the creative community that resides there.
The wordmark uses a typeface that has clean yet quirky with its large counters and variation of angle treatment.
The wordmark uses a typeface that looks clean yet quirky with its large counters and variation of angle treatment.
THE TYPOGRAPHY
Rhode Island's State Slogan is "Discover beautiful Rhode Island". It emphasizes the hidden gem factor of Wickford Village and draws people into the creative community that resides there.
The wordmark uses a typeface that has clean yet quirky with its large counters and variation of angle treatment.
The wordmark uses a typeface that looks clean yet quirky with its large counters and variation of angle treatment.
The hurricane of 1938 caused a rebuild project that in time became the over commercialized clutter that is North Kingstown today.
THE CLUTTER
In comparison to the other applications that focus on the creativity and free spirit of Wickford Village by using the wave motif, the
professional use of the brand uses the bridge elements to create more subdued designs in order to convey a sense of strong foundation
and clarity.
THE PROFESSIONAL
THE PROFESSIONAL
In comparison to the other applications
that focus on the creativity and free spirit of
Wickford Village by using the wave motif, the
professional use of the brand uses the bridge
elements to create more subdued designs in
order to convey a sense of strong foundation
and clarity.