SaaS Benchmarks Report
Data and insights into key performance metrics
OpenView is a venture capital firm that invests in B2B software companies. They are known for coining the popular SaaS term Product-led Growth (PLG). Meg led their creative marketing efforts to increase brand awareness, grow trust, and build affinity within the startup community. OpenView's SaaS Benchmarking Reports are comprehensive analyses and studies that provide benchmark data and insights into key performance metrics for SaaS companies.
ABOUT THE CLIENT
These reports typically cover various aspects of SaaS businesses, including financial metrics, growth rates, customer acquisition costs, churn rates, and other relevant key performance indicators (KPIs). The goal is to help SaaS companies understand how they compare to industry benchmarks and identify areas for improvement. Doing so would increase OpenView's brand awareness.
THE GOAL + VALUE
OpenView is a venture capital firm that invests in B2B software companies. They are known for coining the popular SaaS term Product-led Growth (PLG). Meg led their creative marketing efforts to increase brand awareness, grow trust, and build affinity within the startup community. OpenView's SaaS Benchmarking Reports are comprehensive analyses and studies that provide benchmark data and insights into key performance metrics for SaaS companies.
ABOUT THE CLIENT
THE GOAL + VALUE
These reports typically cover various aspects of SaaS businesses, including financial metrics, growth rates, customer acquisition costs, churn rates, and other relevant key performance indicators (KPIs). The goal is to help SaaS companies understand how they compare to industry benchmarks and identify areas for improvement. Doing so would increase OpenView's brand awareness.
Providing current and accurate depictions of the software space paints OpenView as a trusted expert, building authority and affinity within the startup community.
THE OPPORTUNITY
While OpenView's Growth Team ran and evaluated the survey data, Meg was responsible for the promotional campaigns, creative direction of PDF report, and accompanying landing page.
MARKETING AND DESIGN
While OpenView's Growth Team ran and evaluated the survey data, Meg was responsible for the promotional campaigns, creative direction of PDF report, and accompanying landing page.
MARKETING AND DESIGN
With each report OpenView developed a software tool to for companies to compare their SaaS metrics against those of their peers. Meg was responsible for the UX design of the data visualization software tools and worked closely with data specialists throughout the process.
MAKING DATA ACTIONABLE
With each report OpenView developed a software tool to for companies to compare their SaaS metrics against those of their peers. Meg worked closely with data scientists and was responsible for the UX design of the data visualization software tools.
MAKING DATA ACTIONABLE
2020 Product Benchmarks (archived)
2020 SaaS Benchmarks (archived)
2021 Product Benchmarks (archived)
2021 Financial and Operating Benchmarks
2022 Product Benchmarks Calculator